When it comes to giving to charity, who wins when it’s the “head vs. heart” scenario? Emotional ties to a charity are strong, yet there are many considering a logical approach to measurable donations.
The head vs. the heart, as it occurs in charitable planning, was the topic of a recent article in The New York Times titled “Two Paths for Charitable Giving: From the Head or From the Heart.”
The key question posed by the author: “Is it better to give in response to an emotional need or feeling, or are dollars better spent when tied to a metric that measures how effective they are?”
So, do you give charitably simply because it feels good and perhaps has a positive impact to which you can personally relate based on your own life and experience? Alternatively, do you give with a focus on doing the most measurable good with the assets gifted?
For many donors, giving is a matter of “and” – it is a matter of the head and the heart. The original article is worth reading, especially if you want to have a better understanding of the motivations behind generosity.